Google Adapts to EU Regulations: Changes in Search and App Promotion

In a bid to adhere to the European Union’s Digital Markets Act (DMA) regulations aimed at reining in Big Tech’s dominance, Alphabet’s Google unveiled significant alterations to its search results and developer tools on Tuesday.

Scheduled to be enforced on March 7, the DMA targets major tech firms like Google, Amazon, Apple, Microsoft, Meta Platforms, and TikTok owner ByteDance, labeling them as gatekeepers controlling access to their platforms for millions of users and businesses, reported Reuters.

Google’s adjustments, outlined in a blog post, aim to comply with the DMA while maintaining its service quality and user experience. These changes will primarily affect European users but signify a broader shift in how tech giants operate worldwide.

One of the key modifications involves alterations to search results. Google stated that large intermediaries and aggregators will receive more traffic, while businesses such as hotels, airlines, merchants, and restaurants may experience reduced visibility. This adjustment could potentially impact the visibility and accessibility of businesses reliant on Google’s search platform for customer acquisition.

Furthermore, Google disclosed plans to seek user consent for sharing their data across Google products and services. This move addresses concerns regarding data privacy and consumer choice, aligning with the EU’s stringent data protection regulations.

Read more: Microsoft and Google Accept EU Gatekeeper Status without Challenge

In a significant move for app developers, Google announced the introduction of alternative billing systems, enabling developers to bypass Google Play’s billing system. This change could have significant implications for Google’s revenue model, as it opens avenues for developers to monetize their apps without relying solely on Google’s infrastructure.

Moreover, Google unveiled a new program enabling developers to directly lead European users outside the app to promote their products. This initiative aims to empower developers to market their apps more effectively while navigating regulatory constraints.

To facilitate data portability, Google will launch data portability software in Europe, simplifying the process for developers to transfer user data to third-party apps or services. This initiative underscores Google’s commitment to fostering a more competitive and interconnected digital ecosystem.

Source: Reuters