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Google Faces Possible Breakup as Justice Department Weighs Antitrust Remedies

 |  August 18, 2024

The U.S. Justice Department and state attorneys are in early discussions about antitrust remedies to address Google’s monopolistic practices, per The New York Times.

Antitrust Violation Ruling

Last week, Google was found to have violated antitrust law by illegally maintaining a monopoly in internet search. This landmark ruling by Judge Amit P. Mehta of the U.S. District Court for the District of Columbia has sparked intense discussions about the potential remedies that could be imposed on the tech giant. The Justice Department, along with state attorneys general, is now considering a range of measures to curb Google’s dominance in the digital landscape.

Potential Remedies on the Table

According to The New York Times, officials are weighing several options, including the possibility of breaking off key segments of Google’s business, such as its Chrome browser or Android smartphone operating system. These discussions, while in their early stages, indicate the seriousness with which the government is approaching the task of dismantling Google’s monopolistic power. The potential breakup of these integral parts of Google’s operations would mark a significant shift in the tech industry, potentially reshaping the competitive landscape.

Other proposed remedies include forcing Google to make its vast troves of data available to competitors or mandating that the company abandon deals that have made its search engine the default option on devices like the iPhone. These scenarios, while less drastic than a corporate breakup, would still represent a substantial challenge to Google’s current business practices.

Government and Industry Reactions

The deliberations are being conducted with input from various companies and experts, reflecting the broad interest in curbing Google’s influence. A hearing has been scheduled for September 6, where Judge Mehta will discuss the next steps with the Justice Department and Google. This timeline underscores the urgency of finding a solution that effectively addresses the antitrust violations without unduly disrupting the market.

Per The New York Times, the stakes are especially high for Google, which has built a $2 trillion empire on the back of its search engine and related advertising business. Last year alone, the company generated $175 billion in revenue from these areas. Judge Mehta’s ruling has opened the door to potentially transformative changes in how Google operates, which could have far-reaching consequences for the entire tech industry.

Comparisons to Past Antitrust Cases

The current Google situation draws parallels to the antitrust case against Microsoft in 2000, where a federal judge initially ordered the company to be split up. Although that ruling was reversed on appeal, the case still resulted in significant restrictions on Microsoft’s business practices. As The New York Times notes, these restrictions allowed new companies, including Google, to emerge and thrive in the internet era. The outcome of the Google case could similarly create space for new competitors to challenge the tech giant’s dominance.

Industry Proposals for Reform

Various industry players, including Google’s competitors, have already started to propose solutions. DuckDuckGo, a smaller search engine company, has been vocal about the need for changes that would level the playing field. The company has suggested banning default search engine agreements, giving rivals access to Google’s search and ad data, and implementing user-friendly options for switching search engines.

DuckDuckGo has emphasized that these changes should be overseen by an independent body of technical experts to ensure that Google complies with the new rules. The company believes that a combination of interventions is necessary to address the deeply entrenched advantages that Google has enjoyed.

Looking Ahead

As the Justice Department continues to deliberate on the best course of action, the tech industry is watching closely. Any antitrust remedies imposed on Google are likely to influence not only the company’s future but also the broader regulatory approach to other tech giants like Apple, Amazon and Meta, all of which are facing their own antitrust challenges.

The September 6 hearing will be a critical moment in this process, setting the stage for what could be one of the most significant antitrust interventions in modern history.

Source: The New York Times