![](https://www.pymnts.com/wp-content/uploads/2022/04/Hermes-store.jpg)
In a bid to fend off allegations of antitrust violations, luxury fashion house Hermes has enlisted a legal team led by seasoned antitrust lawyers. The move comes as the company faces a proposed class-action lawsuit accusing it of imposing stringent purchase conditions on customers aiming to acquire its coveted Birkin handbags.
According to Reuters, Hermes has turned to global law firm Latham & Watkins, with partners Christopher Yates and Belinda Lee leading the defense. Yates, who previously co-led the firm’s antitrust and competition practice, and Lee, its current vice-chair, bring a wealth of experience to Hermes’ legal efforts.
The lawsuit, filed in March, alleges that Hermes employs discriminatory practices by granting access to its highly sought-after Birkin bags solely to customers with a significant purchase history. This, the plaintiffs argue, infringes upon antitrust regulations as Hermes ostensibly ties the sale of its iconic handbags to the purchase of other items, such as shoes, scarves, and jewelry.
Read more: Private Equity Firm Advent To Buy 75% Stake Of UK’s Hermes For $1.3B
For the plaintiffs to prevail, they must back up their claims that Hermes’ marketing strategy, which links the sale of Birkin bags to other products, contributes unfairly to the company’s dominance in the luxury goods market.
Latham & Watkins is well regarded for its expertise in antitrust litigation alongside other practice areas including mergers and acquisitions, intellectual property, and white-collar defense, including high-profile clients such as Walmart in a series of cases in California, challenging allegations of collusion. Hermes’ new legal team also includes Ashley Bauer, who has been leading a protracted legal battle representing StarKist and its parent company Dongwon Industries over accusations of a price-fixing conspiracy within the canned tuna industry.
Source: Reuters
Featured News
Meta Eyes Multi-Billion Dollar Stake in EssilorLuxottica Amid High-Stakes Tech Rivalry
Jul 21, 2024 by
CPI
UK CMA Probes Macquarie’s Stake in Last Mile Infrastructure
Jul 21, 2024 by
CPI
NYDFS Bolsters Crypto Oversight with Dubai Regulator Veteran
Jul 21, 2024 by
CPI
Allegations of Collusion in PacifiCorp Wildfire Settlements, Buffett’s Utility Under Scrutiny
Jul 21, 2024 by
CPI
Meta Fined $220 Million by Nigeria’s Antitrust Agency Over WhatsApp Privacy Policy
Jul 21, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Private Equity Roll-Up Schemes
Jun 28, 2024 by
CPI
The FTC’s Focus on Private Equity is Warranted
Jun 28, 2024 by
CPI
Unraveling the Roll-Up: Private Equity’s Misunderstood Investment Strategy
Jun 28, 2024 by
CPI
Antitrust Focus on Private Equity Funds and Serial Acquisitions
Jun 28, 2024 by
CPI
Private Equity Roll-Ups Amidst Heightened Antitrust Enforcement
Jun 28, 2024 by
CPI