Meta Platforms Contemplates Paid Subscriptions with No Ads for EU Users

Meta Platforms, the social media behemoth, is considering a bold move in response to scrutiny from EU regulators: launching paid versions of Facebook and Instagram with no advertisements for users residing in the European Union (EU).

According to the New York Times, those who pay for the subscriptions would not see ads while Meta would also continue to offer free versions of the apps with ads.

The move may possibly help Meta combat privacy concerns and other scrutiny from the EU as it would give users an alternative to the company’s ad-based services, which rely on analyzing people’s data. The company has been in the crosshairs of EU antitrust regulators for some time now, and lost a fight in July against a 2019 German order that barred it from collecting users’ data without consent.

Related: Meta Defends Itself Against EU’s Accusations Of Misuse Of Dominance

In light of this, the move to a paid subscription-based model with no ads has been mooted as a potential solution. “Meta Platforms is considering paid versions of Facebook and Instagram with no advertisements for users residing in the European Union (EU) as a response to scrutiny from regulators.

The possible move may help Meta combat privacy concerns and other scrutiny from the EU as it would give users an alternative to the company’s ad-based services, which rely on analyzing people’s data,” according to the New York Times.

Meta Platforms is clearly aware of the need to restore trust among its EU customers and is considering paid subscriptions of its products with no ads as one potential solution. While the move may ultimately prove to be successful, it remains to be seen how the company will respond to further scrutiny from EU regulators.

Source: Finance Yahoo