Ofcom’s Study Into Competition in Cloud Markets Prompts Referral to the CMA for Further Investigation

Cloud computing enables technological innovation and revolutionises how businesses operate across the UK economy. Given the importance of the sector, the UK communications regulator Ofcom launched a study to assess whether this market is working well. While we found that cloud providers compete to attract customers new to the cloud, our view is that competition is being limited by market features that make it difficult for existing customers to switch and use multiple suppliers. We are concerned