On the Antitrust Implications of Embedding Generative AI in Core Platform Services

Since the rise of ChatGPT, digital gatekeepers have integrated generative AI into their core services, potentially exacerbating harms from anti-competitive behaviors. Generative AI enables these platforms to repurpose content from business users to meet end-user demand directly, reducing the value provided by these business users. Consequently, platforms shift from intermediaries to direct suppliers, centralizing information and diminishing the need for users to leave their ecosystem. This centr