Universality of antitrust abuse is discernable in decisions of Competition Commission of India “abuse of dominance” of Google and global giants of platform markets. The decisions leave me with a sense of unease. Diversity of an economy and more important of consumers and consumption patterns are lost if reliance is placed on decisions of European Commission or of FTC/ DOJ. This note explores if behavioral economics of Indian consumers and consumer centric innovations visible in the splurge in
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