Regulating Digital Ads: Is a Global Approach the Way Forward for Japan and Other Advanced Economies?

This article addresses the problem of the regulation of digital advertising in Japan from a comparative and global perspective. There are a number of possible concerns about digital advertising, ranging from the lack of transparency of transactions and “unfair” conduct to conflicts of interest and self-preferencing by certain operators, from the way personal data are gathered and used to excessive concentration and market power in the supply chain. Several reports have been produced, includi