TechREG® Chronicle – Regulating AdTech

Dear Readers,

Just as oil revolutionized the global economy in the 20^th century, user data has become the input that will determine many decisions in the 21^st. Like antitrust laws (the U.S. Sherman Act and Articles 101 and 102 of the EU Treaty) sought to overturn perceived market power, new rules seek to achieve similar outcomes. But how will this work out? The articles in this Chronicle attack this question.

To open, Kinshuk Jerath & Lorenzo Michelozzi discuss how, in response to growing co