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Apps, Ads, and Antitrust: A Retrospective on Google’s Purchase of AdMob

BY | May 28, 2014

This article is part of a Chronicle. See more from this Chronicle Justin Bernick, Logan Breed, May 28, 2014 Google announced its acquisition of AdMob in November 2009 when the…

This article is part of a Chronicle. See more from this Chronicle

Justin Bernick, Logan Breed, May 28, 2014

Google announced its acquisition of AdMob in November 2009 when the “mobile revolution” had just begun. Since then mobile device use has exploded. One in five people worldwide now own a smartphone, and more people worldwide now own a smartphone than a personal computer. The number of software applications developed for mobile devices has also skyrocketed, increasing from about

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