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Privacy Considerations in European Merger Control: A Square Peg for a Round Hole

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This article is part of a Chronicle. See more from this Chronicle Richard Pepper, Paul Gilbert, May 29, 2015 It is now trite to observe the amount of data generated…

This article is part of a Chronicle. See more from this Chronicle

Richard Pepper, Paul Gilbert, May 29, 2015

It is now trite to observe the amount of data generated by modern society. Statistics abound about the data-rich environment created by technological advances and the digital economy:

  • every couple of days, humanity now generates 5 exabytes of data; this roughly corresponds to the volume of data produced in the entire period between the dawn of time and 2003;
  • every day, we create 2.5 quin
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