Spain’s National Commission of Markets and Competition (CNMC) has launched a study looking at competition in the online advertising sector, seeking to gather information on the operation of the sector through a public survey, according to the agency announced last Thursday, April 25.
The 2019 Action Plan includes the “commitment to develop studies in new sectors arising from digitalization…” and the effects of new technologies on traditional models of competition. Therefore, with advertising being a “very relevant” element for competition, the study will seek to learn about both its informational and persuasive aspects and the changes that digitalization entails in this sector.
Factors such as greater personalization, measurement and monitoring through the use of algorithms, among other elements, “can generate welfare gains for the greater satisfaction of needs, the creation of new demand, the provision of free services or the greater capacity of choice by the consumer “, said the CNMC, justifying the study that will include the conditions of competition and hiring of online advertising.
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Norton Rose Adds Antitrust Partners in Italy
Jan 20, 2025 by
CPI
Antitrust Lawsuit Over Google’s Search Monopoly Proceeds in CA Court
Jan 20, 2025 by
CPI
Digital Markets Act at Two Years: Enforcement in a Shifting Political Climate
Jan 20, 2025 by
CPI
EU Expands Tech Oversight with Updated Anti-Hate Speech Code
Jan 20, 2025 by
CPI
Cargill Settles Turkey Price-Fixing Lawsuit for $32.5 Million
Jan 20, 2025 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Pharmacy Benefit Managers
Jan 20, 2025 by
CPI
Untangling the PBM Mess
Jan 20, 2025 by
CPI
Using Data, Not Anecdotes, to Analyze Criticisms of Pharmacy Benefit Managers
Jan 20, 2025 by
CPI
Vertical Integration and PBMs: What, Me Worry?
Jan 20, 2025 by
CPI
The Economics of Benefit Management in Prescription-Drug Markets
Jan 20, 2025 by
CPI