![](https://www.pymnts.com/wp-content/uploads/2020/03/shutterstock_1636729108-e1632311969168-6.jpg)
The UK Competition and Markets Authority (CMA) has voiced concerns that could potentially delay Google’s planned phase-out of third-party cookies. The CMA’s latest report on Google’s Privacy Sandbox acknowledges the tech giant’s compliance with commitments but highlights several unresolved issues that need addressing before the removal of third-party cookies from Chrome, scheduled for later this year.
Paul Bland, Head of Biddable at Havas Media Network UK, emphasized the significance of ongoing dialogue, stating, “While there is progress, there remain many outstanding questions and requirements for resolutions against the backdrop of what now feels like a relatively short timeframe of the proposed deprecation of the cookie.”
Read more: UK Closes Collusion Case Against Google & Meta
The CMA has outlined four key requests to Google in preparation for the third-party cookie deprecation:
- Ensure that Privacy Sandbox proposals do not reinforce the existing market position of Google’s advertising products and services.
- Address specific design issues with Privacy Sandbox tools, including concerns about how the Topics API alternative may disadvantage small ad tech firms.
- Clarify long-term governance arrangements for Privacy Sandbox.
- Provide assurances for the future development of Privacy Sandbox tools and commit to ongoing engagement with industry stakeholders.
The CMA clarified that raising these concerns does not imply a belief that the Privacy Sandbox changes cannot proceed. However, it signals the necessity for further resolutions before moving forward.
James Rosewell, Co-founder of Movement for an Open Web, characterized the report as a significant admonishment for Google, noting, “This report is a major slap on the wrist for Google. Underneath the diplomatic language lie at least 39 areas of significant regulatory concern that Google will need to address before third-party cookies can be removed.”
Rosewell expressed skepticism about the timeline, stating, “The CMA states that ‘Google cannot proceed with third-party cookie deprecation until our concerns are resolved,’ and, although the CMA doesn’t say it explicitly, no sensible reader would believe that these problems can be overcome in the next few years.”
Source: Campaign Asia
Featured News
NFL Found Guilty of Antitrust Violations in ‘Sunday Ticket’ Trial, Must Pay $4.8 Billion
Jun 27, 2024 by
CPI
StarKist and Former Bumble Bee Foods Owner Settle US Price-Fixing Suit
Jun 27, 2024 by
CPI
Senate Probes Oil Giants for Price-Fixing with OPEC
Jun 27, 2024 by
CPI
Spain to Lodge Anti-Competitive Complaint Against French Rail Operator Ouigo
Jun 27, 2024 by
CPI
Jury Deliberates NFL’s ‘Sunday Ticket’ Class-Action Lawsuit
Jun 27, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Private Equity Roll-Up Schemes
Jun 28, 2024 by
CPI
The FTC’s Focus on Private Equity is Warranted
Jun 28, 2024 by
CPI
Unraveling the Roll-Up: Private Equity’s Misunderstood Investment Strategy
Jun 28, 2024 by
CPI
Antitrust Focus on Private Equity Funds and Serial Acquisitions
Jun 28, 2024 by
CPI
Private Equity Roll-Ups Amidst Heightened Antitrust Enforcement
Jun 28, 2024 by
CPI