Yahoo continued its buyout spree with its recent purchase of mobile start-up company Admovate. The Internet giant, struggling in the mobile advertising department, has snagged 18 such companies since CEO Marissa Mayer joined the team one year ago. Reports say the buyouts are “acqhires,” or acquisitions that are intended more to gain the talent of new employees than the actual company. Admovate will reportedly aid Yahoo in boosting its mobile advertising performance. Yahoo did not disclose financial details of the purchase. According to reports, the buyouts are aiding the struggling company; Yahoo Chief Financial Officer Ken Goldman said in an interview that these acqhires replace the company’s hiring of engineers, which has proven difficult to achieve by many companies in Silicon Valley. The latest financial reports for Yahoo were positive, reporting growing profits for the Internet firm following its growing stake in Chinese-company Alibaba.
Full Content: Forbes
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Canadian Breadmakers Settle Price-Fixing Lawsuit
Jul 25, 2024 by
CPI
EssilorLuxottica Open to Meta as Shareholder, Says CEO Francesco Milleri
Jul 25, 2024 by
CPI
California Supreme Court Upholds Proposition 22, Securing Independent Contractor Status for Uber and Lyft Drivers
Jul 25, 2024 by
CPI
Paramount Global Investor Sues to Block Skydance Media Merger
Jul 25, 2024 by
CPI
Software Vendors Win Class Action Status in Antitrust Case Against CDK Global
Jul 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – International Trade & Antitrust
Jul 26, 2024 by
CPI
What is Wrong with the WTO Discipline on Subsidies?
Jul 26, 2024 by
CPI
The Abiding Tension Between Trade Remedy Law and Antitrust
Jul 26, 2024 by
CPI
Trade and Antitrust: An End to Isolationism
Jul 26, 2024 by
CPI
International Trade Law and Domestic Regulation of Generative Artificial Intelligence: Divergent Approaches?
Jul 26, 2024 by
CPI