ISIS, the mobile commerce JV between AT&T Mobility, T-Mobile USA and Verizon Wireless, recently announced partnerships with Visa, MasterCard, Discover and American Express. Is this union the key to igniting consumer and merchant interest in NFC payments and spring-boarding ISIS to a leadership position in mobile commerce? CMO Ryan Hughes shares his views with Market Platform Dynamics CEO Karen Webster in this exclusive NEXTcast interview.
Related: Isis Forms Relationships with Visa, MasterCard, Discover and American Express
Ryan Hughes, Chief Marketing Officer for Isis™
Ryan Hughes is the Chief Marketing Officer of Isis™, a joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless chartered with building a nationwide mobile commerce program that will transform the way consumers shop, pay and save. Before joining Isis, Ryan spent five years with Verizon Wireless. (Read More)
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