Yet another restaurant delivery company is coming on the scene in New York City, but newcomer OrderChekout is different in that it doesn’t charge eateries a cent, matches in-dining menu prices, and maxes user fees at $2.50, GothamMag reported on Thursday (Jan. 6).
Because OrderChekout does not charge restaurants to use its service, gets rid of all extra fees, and doesn’t inflate menu prices, the cost to use its service is between 17-91% less expensive than competitors. OrderChekout lets restaurants keep all of their profits, while users pay a maximum fee of $2.50, regardless of how far away the eatery is or what their order total is.
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“OrderChekout was created to disrupt the third-party food delivery industry, that has been known for increasingly high pricing, and bring a new approach to the way we order food,” Christopher Bruno, founder and CEO of OrderChekout, said.
“We have created a platform that eliminates the fees customers and restaurants have been paying, making an affordable and reliable service,” he added.
The startup is rolling out its service in partnership with 500 restaurants, with more in the works of being added. The network includes high-end restaurants, budget-friendly chains and other popular NYC establishments like Juice Press, Fresco on the Go, Cava, Rubirosa, Beyond Sushi, Red Peony and more.
Read more: DoorDash Takes On Restaurants In Fight Over NYC Data-Sharing Mandate
Olivia Accardi, OrderChekout’s director of marketing, said that the company is helping both restaurants and consumers save money as “we all try to recover from the COVID pandemic.”
NYC has been a hotbed of controversy in its crowded food delivery space, most recently after a new local law was passed regarding consumer data. The law mandates that third-party aggregators must share customer data information with the restaurants on their marketplaces anytime those restaurants request it, and as long as consumers haven’t opted out, PYMNTS reported in September. Doordash is fighting the law.
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The Big Apple also passed legislation limiting food delivery commissions to a maximum of 15% for delivery services, 5% for add-ons such as marketing and 3% for transaction fees. That law, too, has triggered a lawsuit by DoorDash, along with GrubHub and UberEats.
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