The US EMV Migration Shift: 60 Days In

With the October 1st EMV liability shift well behind us, just how far has the industry come? And how much has really changed?

To prepare for this liability shift, merchants began a wide-spread technology migration—which is still underway—to upgrade their payment terminals to support this latest payment standard in the U.S.

During an educational webinar titled “The US EMV Migration: Two Months In,” experts from Verifone will describe what they have seen following the October 1st liability shift and how things have changed since EMV was originally announced by Visa in 2011. Additionally, they will cover the basics of this global payment standard and address EMV-related questions commonly asked by merchants.

On Friday, December 11, at 1:00 PM (EST) join Verifone, Visa and PYMNTS had a live digital discussion about the payment standard that has sparked conversations about payments security and fraud around the globe, and how — in two months — the EMV migration shift has evolved in the U.S. market.

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DIGITAL DISCUSSION PRESENTERS

Lori Breitzke

Vertical Marketing Manager, North America Financial Services Group, Verifone

Lori Breitzke is a vertical marketing manager for Verifone’s North American Financial Services, and she is a member of the EMV Migration Forum. Her 20+ years in the payments industry and her ability to translate complex technology information into easy to understand graphic slides makes her a dynamic and engaging presenter.

Shan Ethridge

Vice President and General Manager, North America Financial Services Group, Verifone

Shan Ethridge is responsible for Verifone’s North American distribution and reseller channels where he works with processors, acquirers and banks across North America, helping to solve payment challenges for these institutions and their merchant clients. He has nearly three decades of senior-level experience in the payments industry and has also worked for organizations including First Data and TASQ Technology.

Brian Hamilton

Senior Director of Risk Products and Business Intelligence, Visa

Brian Hamilton has spent over 30 years in the payments industry, currently as Senior Director of Global Risk Products leading the issuance implementation of EMV chip in the US.  Previously Brian led Visa’s efforts in rewriting Visa’s global rules to better streamline processes for clients and stakeholders, in addition to the design and implementation of PIN Authenticated Visa Debit, and developing and implementing Visa’s Automated Fuel Dispenser strategy.  Earlier Brian was in Consumer Products, primarily addressing operational issues with debit and credit products, implementing PIN in India, improving debit in Japan, and partial authorizations in the US.  Brian joined Visa in the acceptance group working with oil and car rental merchants, as well as merchants and acquirers implementing Interlink.  Prior to joining Visa, Brian spent 15 years working in all phases of consumer payments for a major oil company.

DIGITAL DISCUSSION HOST

Karen Webster

CEO, Market Platform Dynamics

Karen Webster is one of the world’s leading experts on payments, commerce and retail innovation and a strategic advisor to CEOs and Boards of multinational players in those sectors. As CEO of Market Platform Dynamics, she works extensively with the most innovative players in the payments, financial services, mobile, retail, B2B, digital media and technology sectors to help them maximize the value of their platform assets, design disruptive new business models and ignite and monetize new innovation. Karen also serves as a member of the advisory board for several emerging companies.