Perhaps the most sought-after region in the world for cross-border sales today, the Asia-Pacific (APAC) region already represents appreciable sales cross-border sales volumes, and merchants are seeking solutions and strategies to grow that figure considerably.
For the study “The Emerging APAC Opportunity,” a PYMNTS and Citcon collaboration, we surveyed 500 business leaders in the U.S., the U.K. and Canada about their APAC goals, finding promising revenue streams now flowing, and more to come as economies eventually stabilize.
Marketplaces and specialty eCommerce businesses are targeting APAC more as technology and logistics tap into cross-border demand. And, according to the study, “The region’s strategic importance also varies by merchant type. Marketplace eTailers — those that sell exclusively on digital marketplaces like Amazon, Etsy or Wayfair — and omnichannel eTailers also have a stronger APAC presence than the other types of merchants we studied, including manufacturers and specialty eTailers.”
Get the study: The Emerging APAC Opportunity
The importance of breaking into the APAC region is written in revenue numbers, as our research found brisk cross-border trade already in place and poised to grow.
Per the study, “The APAC region is already critical to countless U.S., U.K. and Canadian merchants’ international success. Twenty-two percent of U.S., U.K. and Canadian merchants have an established APAC presence. On average, these merchants generate 14% of their revenue from cross-border sales to consumers in the region. This means that more of their sales originate from the APAC region than from any other region outside of North America and Western Europe.”
Get it now: The Emerging APAC Opportunity
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More