Chipotle Mexican Grill is relaunching its Guac Mode perk for Chipotle Rewards members and is partnering with Cash App to roll out a $100,000 giveaway on Twitter, according to a press release on Monday (March 28).
The relaunch of Guac Mode is in celebration of Chipotle’s third-year anniversary of its Chipotle Rewards loyalty program. The benefit unlocks free rewards for guacamole throughout the year. Rewards members can sign up for Guac Mode through Thursday (March 31).
“Since Guac Mode launched two years ago, we’ve given out more than seven million orders of free guac to fans enrolled in the program,” said Chris Brandt, chief marketing officer. “With surprise guac rewards and extra cash drops on the line, Guac Mode is a can’t-miss opportunity for all Chipotle fans.”
See also: PYMNTS Data: Loyalty Programs Best Way to Get Diners to Spend More
The $GuacMode Giveaway will issue a series of tweets through March 31 that encourage fans to sign up for Guac Mode for a chance to win extra cash. Fans on Twitter can respond to tweets with @ChipotleTweets and @CashApp, along with their $cashtag and #ChipotleGuacMode. There will be four independent giveaways between March 28 and March 31.
In addition to Guac Mode, Chipotle Rewards Members can earn 10 points for every $1 spent in the restaurant, online, or in the app. The Chipotle Rewards Exchange offers over 15 options to spend rewards including free guac, double protein, beverages, and merchandise.
Rewards can also be redeemed for cash donations to Chipotle’s non-profit partners such as The Farmlink Project, National Young Farmers Coalition and the National Urban League. There are also achievement badges members can earn.
Chipotle had over 2,950 restaurants as of Dec. 31, 2021, and is the only restaurant company of its size that owns and operates all its restaurants. The company has a workforce of close to 100,000 employees.
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