Gopuff Acquires RideOS To Bolster Its Last-Mile Logistics

Consumer goods and food delivery service GoPuff has entered an agreement to buy San Francisco’s rideOS, which builds technology for routing and dispatch services, according to a company blog post.

GoPuff has been rolling out in numerous cities, including those with more density, and entering new verticals, the post stated. With the acquisition of rideOS, GoPuff is hoping to power multimodal deliveries and make the delivery times shorter.

“rideOS is among the best mapping, dispatching and routing technology firms in the industry, and we are thrilled to have them lead innovation in key sectors for Gopuff,” Gopuff Senior Vice President of Product and Growth Sharad Sundaresan said in the post. “This investment will enable Gopuff to continually improve the customer experience in more complex geographies as we continue to be a leader in the instant needs category worldwide.”

rideOS Co-Founder and CEO Justin Ho said in the post: “We see this as a unique opportunity to scale our culture, values, team, products and technology for a company at the forefront of defining the instant needs economy. Given Gopuff’s exponential growth, we expect to significantly increase our headcount by the end of this year, expanding our presence in Silicon Valley, Pittsburgh and Berlin.”

In May, Gopuff entered the United Kingdom as it acquired Fancy, an on-demand delivery platform, PYMNTS reported.

Fancy’s platform allows it to deliver in 30 minutes or less. Its services are provided via hyperlocal fulfillment centers based in dark stores in six U.K. cities.

Because both Gopuff and Fancy use an end-to-end supply chain, they share similar delivery models. The acquisition is the first step in GoPuff’s plan to expand into more international markets, including Europe, Gopuff Senior Vice President of Business Daniel Folkman said at the time.

“At Gopuff, we have been consistently focused on responsible growth, strategically establishing the physical infrastructure and footprint needed to bring instant needs to new geographies and customers,” he said.