To bring in younger consumers, Jet.com is expanding its assortment on its website. The eCommerce retailer brought Bonobos and Nike dedicated shops to its site, Chain Store Age reported.
Jet.com President Simon Belsham said, according to the outlet, “As we continue implementing our new strategy focused on the city consumer, we’re delighted to welcome Nike and Bonobos to Jet.com. Having a direct relationship with them both means we can offer a fully branded experience and a unique assortment of the brands’ leading pieces, which is important as we head into the holiday season.”
The array of items from Bonobos includes jackets, pants and casual shirts, among other items. At the same time, the selection from Nike ranges from shoes to clothing and accessories. When it comes to both offerings, the retailer is giving customers free returns and free shipping with a minimum order of $35.
The news comes as Jet was revamping its eCommerce website earlier this year to better compete with Amazon. Its updates include a larger selection of items along with speedier delivery, among other features, as the company seeks to tailor customers’ experiences based on their past purchases and ZIP codes, CNBC reported in September.
“Our plan is to be more relevant for what you’re shopping for,” David Echegoyen, Jet’s chief customer officer, told CNBC at the time. “Spotify does this really well with music. It gets better the more you use it. And that’s the same approach we want to take to retail.”
In addition, the site plans to offer more local brands, along with quicker delivery for customers in New York. Jet customers in some areas will be able to have groceries delivered through Parcel within a three-hour window. In terms of brands, items from Converse and Nike were to be available on the site starting in October. (Nike items were previously available for purchase from third parties.)
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