French Retailer Sephora Joins US-Based Shipt Marketplace

Same-day delivery service Shipt and beauty retailer Sephora have unveiled a collaboration to bring beauty and wellness products to shoppers’ homes in as little as one hour, according to a Wednesday (March 9) press release.

Shipt is also teaming up with TV hairstylist Jonathan Van Ness to help promote the new partnership.

“The addition of Sephora on our expanding marketplace meets the needs of our customers by providing a convenient, personalized delivery experience of their favorite premium branded beauty products, many of which you can’t find anywhere else,” said Shipt Chief Business Officer Rina Hurst in the release.

Sephora joins more than 140 retailers and adds almost 500 locations to the Shipt Marketplace platform in cities across the United States. Customers can earn Beauty Insider rewards from their purchases on the Shipt marketplace at checkout, the release stated.

“For Sephora, this new venture with Shipt marks a thrilling time as we share our commitment to delivering an exceptional client experience in a world where consumer needs are ever-changing,” said Sephora Senior Vice President and General Manager of eCommerce Carolyn Bojanowski in the release.

Last month, Shipt announced partnerships with pharmacy chain Walgreens and convenience store 7-Eleven.

Read more: Shipt Launches Walgreens, 7-Eleven Partnership

According to Shipt — which was acquired by Target in 2017 — the partnerships increase its store coverage nationwide by more than 40% and represent the most stores added to its marketplace at once.

The partnership with Walgreens will make more than 25,000 items available nationwide from more than 6,303 locations. The 7-Eleven partnership represents 6,450 locations.

“Located on corners of nearly every major market in America, these two powerhouse brands are incredible complements to our marketplace, bringing customers even more variety and product categories while driving added convenience for each brands’ shoppers,” Hurst said at the time.