PYMNTS-MonitorEdge-May-2024

Razer Launches Genesis and Unleashed Apparel Collections for Gamers

Razer

Gamer-focused apparel brand Razer on Thursday (May 26) launched the Genesis and Unleashed fashion lines that are joining other previously released limited-edition collaborations with BAPE and Fossil, the company said in a press release.

The Genesis and Unleashed collections will give more gamers access to the brand’s streetwear, the press release said, noting the apparel is “For Gamers. By Gamers.”

“Razer Genesis is distinguished by its minimalistic designs and green lines, featuring Razer’s iconic tripled-headed snake logo and branding,” the company press release said. Among the items in the collection are T-shirts, shorts, bucket hats and bomber jackets, all of which are “designed with comfort in mind.”

As for the Razer Unleashed collection, the company said it “features bold and oversized prints unleashing the Razer brand across a variety of stylish gear created for the ultimate fan,” including oversized T-shirts, sweatshirts and casual shorts. The zip-up hoodie is “big enough to go over gaming headsets (and) was specifically designed with the gamer in mind.”

Related: GameStop Jumps Into Crypto, NFTs With Digital Asset Wallet Launch

Earlier this week, GameStop launched a self-custodial ethereum wallet that will let gamers and others store, send, receive and use cryptocurrencies and non-fungible tokens (NFTs) on several decentralized apps without leaving their web browsers.

The wallet extension, which can be downloaded from the Chrome Web Store, will also allow users to make transactions on GameStop’s NFT marketplace, which is expected to launch in the second quarter of the company’s fiscal year.

Also read: Report: TikTok Tests Gaming in Vietnam as Part of Broader Push

Meanwhile, TikTok has been conducting tests so users in Vietnam can play games on the video-sharing app, the company’s first step in what Reuters called “a major push into gaming,” according to four people familiar with the matter.

PYMNTS-MonitorEdge-May-2024