Adding to the trend of store-in-store partnerships, Target and Apple have expanded their collaboration to include more Apple shops within Target locations as well as exclusive offers for members of the Target Circle loyalty program.
The retailer has more than tripled the number of Apple at Target locations — to 150 — this year and now offers members of Target Circle a four-month free trial of Apple Fitness+ with no purchase required, which it said is the best offer available on the service through a retailer, per a Wednesday (Oct. 26) press release.
Beginning in November, Target Circle members will also have access to special offers on Apple Music, Apple Arcade, Apple News+ and iCloud+, the release said.
“Guests love the branded and immersive retail experiences we’re creating with Apple and other partners including Disney, Ulta Beauty and Levi’s,” Target Executive Vice President and Chief Merchandising Officer Jill Sando said in the release. “With this Apple expansion, we’re giving guests even more reasons to choose Target for all their shopping and tech service needs.”
Apple at Target shops-in-shops were launched in February 2021 and feature Apple-trained consultants and twice as much space devoted to Apple products as other locations. The retailer also offers the entire Apple at Target assortment on the Target website and app, according to the press release.
Apple Vice President of Fitness Technologies Jay Blahnik said in the release: “We look forward to bringing Fitness+ to even more people, and helping them lead a healthier day by being more active, through this collaboration with Target.”
As PYMNTS reported in October 2021, Apple at Target is just one example of retailers refining their footprints, rethinking how they utilize floor space and real estate, and creating a more focused experience for customers via partnerships with brands and shop-in-shop experiences.
Read more: Smaller Shops Catching on as Retailers Hone Physical Shopping Experience
Other recent examples of shop-in-shop partnerships include Belk and Conn’s, Peloton and Dick’s Sporting Goods, Lowe’s and Petco, and Sephora and Kohl’s.
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