Today in food commerce, PYMNTS research reveals that today’s grocery shoppers are more loyal to digital merchants than to brick-and-mortar, and Chipotle Mexican Grill continues to see digital sales growth. Plus, SpotOn Chief Technology Officer Mark Walz discusses the contactless future of restaurant payments.
eGrocery Customers Twice as Likely as Brick-and-Mortar to Be Loyal to a Single Merchant
Grocers looking to boost customers’ loyalty may need to turn their focus to their digital offerings, according to data from PYMNTS’ study “Decoding Customer Affinity: The Customer Loyalty to Merchants Survey 2022.”
Digital Order-Ahead Accounted for About 20% of Chipotle’s Sales in Q4 2021
For Chipotle Mexican Grill, 2021 was another year of major digital growth. The Newport Beach, California-based fast-casual chain, which has nearly 3,000 locations across five countries, announced Tuesday (Feb. 8) that digital sales grew 4% in the fourth quarter of 2021, with full-year digital sales increasing 25% on top of 177% growth the previous year.
SpotOn CTO: Restaurants Must Perform ‘Daily Hygiene’ on QR Codes
“We’ve seen QR codes be misappropriated around the world, and now it’s happening in the U.S., and so restaurants just have to take some precaution and perform some daily hygiene, if you will, around those QR codes,” Mark Walz, chief technology officer of San Francisco, California-based payments and software company SpotOn, told PYMNTS in an interview.
Uber Eats Previews 2022 Super Bowl Ad
For the second year in a row, Uber Eats is headed to the Super Bowl, this time asking the question: “Just because you can get anything delivered with Uber Eats, does that mean you can Eats it?”
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