Saks Launches Luxury Personal Shopping and Styling Service at Resorts

Saks Fifth Avenue is now offering its luxury personal shopping and styling service at resorts.

Previously offered only in the luxury retailer’s own stores, the Fifth Avenue Club is now available in private suites at select Marriott International’s The Ritz-Carlton and St. Regis Hotels & Resorts and other luxury resorts, Saks Fifth Avenue said in a Thursday (June 1) press release.

“Building on the success of our iconic in-store Fifth Avenue Club experience, this innovative new format allows us to expand Saks Fifth Avenue’s highly personalized service into new markets and deliver a one-of-a-kind shopping experience tailored to our clients’ unique lifestyles,” Larry Bruce, president of Saks Fifth Avenue stores, said in the release.

The new Fifth Avenue Club Suites are available to both local customers and hotel guests. They offer initial consultations with a stylist in person or virtually, after which a personalized selection of merchandise will be prepared at the suite for the client’s in-person appointment, according to the release.

Fifth Avenue Club Suites are now available at luxury hotels and resorts in nine markets across the United States, the release said.

“We are delighted to welcome the Fifth Avenue Club to select hotels and resorts within our luxury brand portfolio and are thrilled to be able to provide our guests and locals alike with the type of bespoke experiences that both brands are known for,” Marriott International President of Luxury Tina Edmundson said in the release.

Luxury retailers are promoting exclusivity to focus on their core customers and keep them engaged.

For example, Saks expanded its exclusive top-client program, Saks Limitless, in April to offer its members access to luxury fashion through a range of unique services and benefits.

During the same month, Gucci opened a luxury storefront called Gucci Salon in Los Angeles that is exclusively for its VIP clients and A-list celebrities.

Luxury brands have continued to enjoy strong sales despite inflation.

LVMH — the owner of Louis Vuitton, Hennessy and Sephora — said April 12 that its sales had jumped 17% in the first quarter.

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