Mastercard is teaming with the taxi ride-hailing app Curb to help the American Cancer Society’s Road to Recovery program, which provides free rides to patients going for cancer treatment, Mastercard announced in a press release on Monday (Oct. 14).
“Taxis have long been a primary means of transportation for those unable to drive themselves,” said Amos Tamam, CEO of Curb Mobility. “We are proud to support those in need, both financially and through the use of our ride-hailing platform, to connect cancer patients to taxis in New York City and beyond.”
For every ride taken from Oct. 14 to Nov. 14 in an NYC Curb-connected cab and paid for with Mastercard, Curb will donate $1 to the American Cancer Society (up to $350,000).
“We are honored to have a long-standing partnership with American Cancer Society, an organization focused on preventing cancer and saving lives,” said Linda Kirkpatrick, executive vice president of U.S. merchants and acceptance for Mastercard. “Supporting cancer patients in their treatment efforts requires collaboration across multiple parties. We are thrilled to connect American Cancer Society with our partner, Curb Mobility, to provide transportation to treatment facilities, making ‘rides to recovery’ a little easier.”
Millions of cardholders helped Mastercard donate more than $50 million to cancer-fighting organizations.
“Lack of transportation is a top barrier to completing a course of cancer treatment,” said Kris Kim, executive vice president, American Cancer Society. “Thanks to this innovative partnership with Mastercard and Curb, the American Cancer Society can ensure more patients can get to lifesaving care.”
Mastercard announced in September that it has joined the Marco Polo Network. The network – along with its more than 25 member banks – aims to unlock a potential $1.5 trillion opportunity in global trade finance. Mastercard Track, a B2B global trade enablement platform, will work with the Marco Polo Network to provide more businesses with access to the network’s trade and working capital finance solutions.
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