Canada Goose eCommerce Jumps 80 Pct In Fiscal 2022 Q1

Canada Goose’s eCommerce operation continues to grow, with a jump of more than 80 percent in the first quarter of its 2022 fiscal year after a triple-digit leap in the previous three months.

Overall revenue jumped more than 126 percent from the previous year for the company in its homeland for the first quarter, even while facing a higher-than-normal number of retail store closures because of the ongoing COVID-19 pandemic. Direct-to-consumer revenue was up 189 percent in mainland China for Q1 over the same time 12 months earlier.

“Canada Goose is off to a great start in the first quarter,” said Canada Goose President and CEO Dani Reiss in the company announcement. “Our digital business continued at a rapid pace of growth globally, alongside improving retail trends.

“With strong momentum in a less disrupted operating environment, and an exciting product pipeline — including our growing apparel business and footwear launch later this fall — we are well positioned for fiscal 2022,” said Reiss.

Canada Goose reported total revenue of $56.3 million in the first quarter of fiscal 2022, up from $26.1 million the year before. Direct-to-consumer revenue was up from $10.4 million in fiscal 2021 to $29.4 million in the first quarter of fiscal 2022. Wholesale revenue jumped from $8.7 million to $25.8 million thanks to fewer COVID-19 disruptions this year than the year before.

Related: Canada Goose’s Sales Surge, With Triple-Digit eCommerce Growth

Canada Goose’s impressive first quarter numbers followed a record-breaking fourth quarter for fiscal 2021 for the company in which revenue was up 48 percent from the previous year and eCommerce was up about 125 percent from the same time a year earlier.

Also read: Luxury Outerwear Brand Canada Goose Plans To Go Fur-Free

Canada Goose announced in June that it will stop buying fur by the end of this year and cease producing items that include fur by the end of 2022 at the latest as part of its HUMANATURE platform. That followed the company’s release of Standard Expedition Parka earlier this year, which they touted as its “most sustainable parka to date,” according to the announcement.