Luxury Outerwear Brand Canada Goose Plans To Go Fur-Free

Amid Canada Goose’s concentration on its HUMANATURE purpose-based platform, “relentless innovation” and “expanding lifestyle relevance,” the luxury outerwear brand plans to end the use of fur in all of its merchandise, according to an announcement.

Canada Goose says it will stop buying fur by the conclusion of this year and will stop producing products with fur by the conclusion of next year at the latest, according to the announcement.

“Our focus has always been on making products that deliver exceptional quality and protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” Canada Goose president and CEO Dani Reiss said in the announcement. “We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs.”

At a previous point in 2021, Canada Goose rolled out the Standard Expedition Parka, which the company says is its “most sustainable parka to date,” according to the announcement. And in 2019, the company unveiled its vow to have net-zero carbon emissions and to cut emissions by over 80 percent from present levels by 2025.

Moreover, the company signed on to the bluesign® raw materials standard as an official SYSTEM Partner, and is on pace to be Responsible Down Standard certified in 2021.

The news comes as Canada Goose reported that its total revenue soared by nearly 48 percent to $208.8 million in Q4 fiscal 2021 from $140.9 million in the same quarter in the previous fiscal year. In unveiling its financial results, the company reported that direct-to-consumer (D2C) revenue surged by roughly 51 percent to $172.2 million in Q4 fiscal 2021 from $114.2 million in the same quarter in the previous fiscal year.

“With triple-digit eCommerce growth and a resilient retail performance despite disruptions, we served our global consumer base through agile and flexible D2C distribution,” Reiss said in an earnings announcement in May.