Uber, The Body Shop Expand Delivery Pact as Demand for Same-Day Service Rises

Aiming to serve consumers’ growing demand for same-day delivery of retail products, Uber Eats will soon be offering same-day delivery of products from almost all The Body Shop’s retail stores across the U.S.

The expansion of an existing partnership between the companies marks Uber’s ongoing commitment to meeting consumers’ desire for on-demand delivery of products from retail stores, grocery stores and other merchants, according to a Monday (Aug. 8) press release.

“Beauty is an exciting space for us, and expanding with The Body Shop, a beauty industry staple for over 40 years, will allow us to bring on-demand cosmetic and personal care items to even more people across the country,” Christian Freese, head of new verticals for Uber Eats in the U.S. and Canada, said in the press release.

Uber Technologies and The Body Shop launched their partnership in 2020 with six pilot locations on the Uber Eats and Cornershop apps and are now expanding it to include 75 of the beauty company’s storefronts, beginning Aug. 10.

In this partnership, more than 2,000 of The Body Shop’s haircare, body care and skincare products can be purchased on the Uber Eats app and delivered to the consumer.

The announcement follows the news that Amazon has given Prime members in 10 United States metro areas the ability to shop at local retail stores using the company’s app and website and have their purchases delivered that day.

Read more: Amazon Offers Same-Day Delivery From Local Retailers

Retailers participating in the Amazon service include PacSun, GNC, SuperDry and Diesel, and others are expected to join it soon, according to an Aug. 1 Amazon blog post.

PYMNTS research has found that a growing share of consumers are purchasing products from same-day delivery websites, with 33% saying they did so in May, up from 32% in April and 25% in November 2021.

See: The Data Point: 34% of Connected Consumers Demand Same-Day Pickup and Delivery

In July’s “ConnectedEconomy Monthly Report: The Rise Of The Smart Home,” based on surveys of nearly 2,700 U.S. consumers, PYMNTS found that standard wait times of even one to two days aren’t doing it for connected consumers who want items immediately, as in, same day.

Per the report, “For many eCommerce shoppers, waiting two or more days to receive their purchases is no longer good enough; many expect to acquire their purchases the same day they are purchased.”

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