PYMNTS-MonitorEdge-May-2024

TikTok

Social Media Personalities Gain Brand Partnerships for Rejecting Trends
Social Media Personalities Gain Brand Partnerships for Rejecting Trends
January 12, 2024  |  Retail

In the world of social media, influencers have been joined by deinfluencers. These emerging social media personalities are challenging the fast fashion movement and encouraging...

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CE 100 Index Starts Off 2024 With a 2.6% Loss
CE 100 Index Starts Off 2024 With a 2.6% Loss
January 08, 2024  |  Connected Economy

Out with the old and in with the new, as they say. For the CE 100 Index, completing its first (shortened) week of trading, the...

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Would You Brave a Stampede for Love or a Stanley Cup?
Would You Brave a Stampede for Love or a Stanley Cup?
January 06, 2024  |  Retail

Would you brave crowds and the possibility of getting trampled in the name of love this Valentine’s Day? All to secure the newest Stanley tumbler...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Can this strategic shift propel the company back into...

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Peloton Creates New Hub for Fitness Content on TikTok
Peloton Creates New Hub for Fitness Content on TikTok
January 04, 2024  |  Partnerships

Peloton and TikTok partnered to offer Peloton’s workout content to TikTok users in the United States, the United Kingdom and Canada. The partnership will create...

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Report: TikTok Targets $17 Billion in US eCommerce Volume
Report: TikTok Targets $17 Billion in US eCommerce Volume
January 04, 2024  |  eCommerce

TikTok reportedly hopes to expand its U.S. eCommerce business to $17.5 billion this year. That ten-fold increase, the subject of a Wednesday (Jan. 3) Bloomberg News...

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Brands Target Consumer Food Spend on Social Media
Brands Target Consumer Food Spend on Social Media
December 12, 2023  |  Social Commerce

Consumers are using social media to buy products, and apparel, beauty, and food and beverage are the three categories they shop the most. A total...

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TikTok Surpasses $10 Billion in Consumer Spending 
TikTok Surpasses $10 Billion in Consumer Spending 
December 11, 2023  |  Social Commerce

TikTok has generated $10 billion in consumer spending, becoming the first non-game mobile app to do so.  The social video app has raised $3.8 billion this...

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TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
TikTok Invests $1.5 Billion in Indonesia’s eCommerce Platform Tokopedia
December 11, 2023  |  Acquisitions

TikTok is reportedly investing $1.5 billion in Tokopedia to salvage its Indonesian eCommerce efforts. The company is set to take a controlling 75.01% stake in Tokopedia, the eCommerce arm of Indonesia’s GoTo...

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