virtual reality

Virtual reality is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality can include entertainment and educational purposes. Other, distinct types of VR style technology include augmented reality and mixed reality.

Source: en.wikipedia.org

How D2C Brands Can Harness GenAI for Laser-Targeted Searches
How D2C Brands Can Harness GenAI for Laser-Targeted Searches
March 01, 2024  |  Retail

As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open...

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Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
Report: Meta Rejects Partnership With Google on Virtual Reality Headsets
March 01, 2024  |  Big Tech

Meta reportedly turned down Google parent company Alphabet’s suggestion that the companies partner on virtual reality (VR), augmented reality (AR) and mixed reality (MR) headsets. Alphabet had suggested that...

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5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
5.5G Reasons Why Meta, LG Are Teaming Up On XR Devices 
February 28, 2024  |  Innovation

Fundamental to the continued growth of the digital economy is the infrastructure to support it. Particularly as technologies like mixed reality (MR), virtual reality (VR),...

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Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
Joybird Uses 3D Scans as Homeware Brands Tap Immersive Tech
February 26, 2024  |  Retail

As homeware brands tap mixed-reality digital capabilities to build trust in their eCommerce platforms, Joybird is using 3D room scanning to build consumer confidence in...

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Buying Into the Biometric Payment Opportunity in Mixed Reality
Buying Into the Biometric Payment Opportunity in Mixed Reality
February 22, 2024  |  Biometrics

No single word signals the death knell of an innovation quite like the adjective “clunky.” Yet, by some accounts, that’s exactly what the user experience...

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Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 
Apple Vision Pro Partners Look to Usher in New Era Of Healthcare 
February 16, 2024  |  Healthcare

From the advent of digital health platforms and the proliferation of wearable health devices to remote patient monitoring and the integration of artificial intelligence (AI)...

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Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
Some Apple Vision Pro Users Complain of Discomfort, Lack of ‘Killer App’
February 15, 2024  |  Apple

Apple’s Vision Pro headset has made waves in the tech community, but early feedback reportedly suggests that some users are encountering difficulties with the $3,500 device. Comfort,...

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Report: 52% of Vision Pro Apps Are Paid Downloads
Report: 52% of Vision Pro Apps Are Paid Downloads
February 12, 2024  |  Apple

New research shows that more than half of apps on Apple’s Vision Pro are paid downloads. As Techcrunch noted in a Monday (Feb. 12) report, that figure —...

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L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
L’Oréal Sees 150% Increase in Virtual Try-Ons as Consumers Seek AR Immersion
February 12, 2024  |  Retail

L’Oréal is seeing a rapid uptick in adoption of virtual try-ons, as consumers increasingly seek out mixed-reality technologies that bring real-world-like immersion to online shopping....

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