Cengage news and trends

How Subscriptions Open A New Chapter For College Textbook Access
Subscription Commerce // November 16, 2018

The search for inexpensive college textbooks can overwhelm students juggling tuition, food and housing costs. The prices that students must often pay at college bookstore for their required, limited-circulation reading materials often force them to obtain the books through questionable means — if they bother...

NEW DATA: Subscription Commerce’s New Rules Of Survival
Subscription Commerce // November 15, 2018

The subscription model is thriving, with more industries than ever implementing subscriptions as a way to entice new customers to try new products or services. However, it’s not just consumer-facing businesses that are pushing forward the popularity of subscriptions. B2B companies are increasingly looking to capitalize...