Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of today is nearly unrecognizable compared to years past. “The phone has been the cohesive unit...
Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS. Loyalty has shifted from the typical interaction of earning some type of currency — air miles, for example — that are ultimately redeemed after being accumulated over...
February 06, 2024
Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul, their rewards offerings. “Consumers have higher expectations of what they’re going to get, ultimately, from loyalty programs,” he said. In a nutshell, the proverbial earn-and-burn programs that have been a […]
December 28, 2023
Technology, and the digital transformation of the economy overall, have reshaped the concept of customer loyalty. Add to that the integration of payments innovation, and the loyalty program ecosystem of...
November 10, 2023
Loyalty programs are evolving to meet consumers’ changing values, Engage People Chief Technology Officer Len Covello told PYMNTS. Loyalty has shifted from the typical interaction of earning some type of...
