Revlon news and trends

Brands Are Turning to Virtual Shopping to Measure Event Impact 
Retail // July 13, 2023

During the summer, when outdoor events are in demand, retailers are embracing virtual experiences. It’s not because they can’t stand the heat but because while consumer wallets are on a tight leash, so are many retailers.   And while virtual storefronts can be costly, they offer...

Elizabeth Arden Launches Shoppable Virtual Store to Reach New Generation
Retail // May 16, 2023

Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve...

Today in Retail: Target Launching Adult Beverages Line; Revlon Bankruptcy Reflects Challenges for Beauty Brands
Retail // June 16, 2022

Today in retail, Amazon preps Prime Day, while retailers worry about a weak economic environment for discretionary and “big ticket” purchases. Plus, Tommy Hilfiger partners with My Wardrobe HQ on a reCommerce collection and Chewy’s act of kindness gives the pet supply company positive PR...

Revlon Bankruptcy Filing Shows Beauty Brands’ Challenges in Connected Economy
Retail // June 16, 2022

The great digital shift and the emergence of the connected economy are the tides that don’t lift all boats. Case in point: Revlon — that household name in cosmetics — has filed for Chapter 11 bankruptcy. And while the company’s not going out of business,...

Quick Reads
Elizabeth Arden Launches Shoppable Virtual Store to Reach New Generation

May 16, 2023
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday (May 16), Elizabeth Arden said in a Wednesday press release. “We are truly operating as an omnichannel business to evolve our customer experience and engage a whole new generation of […]

Citigroup Seeks To Maintain Freeze On Inadvertent Loan Payment Of $504 Million

April 09, 2021
Creditors of Revlon Inc. that obtained in excess of $500 million in inadvertent payments by way of Citigroup Inc. want a judge to let them access the funds that he...

Revlon’s Net Sales Drop 10.4 Pct Amid Pandemic

March 11, 2021
Revlon, Inc. reported as part of its financial results that as reported net sales dropped 10.4 percent in the fourth quarter of 2020 from the prior-year period, according to a...

Citi Loses Suit To Recoup $500 Million In Mistakenly Transferred Funds

February 16, 2021
Citigroup’s erroneous sending of a half-billion dollars to Revlon lenders can’t be recouped, U.S. District Judge Jesse Furman in New York ruled on Tuesday (Feb. 16), Bloomberg reported. The mistake...