{"id":2389029,"date":"2024-12-17T18:30:29","date_gmt":"2024-12-17T23:30:29","guid":{"rendered":"https:\/\/www.pymnts.com\/?p=2389029"},"modified":"2024-12-17T18:30:29","modified_gmt":"2024-12-17T23:30:29","slug":"parafin-raises-100-million-to-grow-embedded-finance-infrastructure-for-platforms","status":"publish","type":"post","link":"https:\/\/www.pymnts.com\/news\/payments-innovation\/2024\/parafin-raises-100-million-to-grow-embedded-finance-infrastructure-for-platforms\/","title":{"rendered":"Parafin Raises $100 Million to Grow Embedded Finance Infrastructure for Platforms"},"content":{"rendered":"<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.parafin.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Parafin<\/span><\/a><span data-preserver-spaces=\"true\"> has raised $100 million in a Series C funding round to <\/span><span data-preserver-spaces=\"true\">grow<\/span><span data-preserver-spaces=\"true\"> its embedded finance infrastructure <\/span><span data-preserver-spaces=\"true\">that<\/span><span data-preserver-spaces=\"true\"> powers financial services for marketplaces, vertical software-as-a-service (SaaS) providers and payment platforms.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The company will use the new capital to scale its existing products, ship new ones and expand into new geographies, <\/span><span data-preserver-spaces=\"true\">Parafin<\/span><span data-preserver-spaces=\"true\"> said in a Tuesday (Dec. 17) <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.businesswire.com\/news\/home\/20241217769188\/en\/Parafin-Raises-100M-Series-C-to-Redefine-Small-Business-Financial-Services\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">press release<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Parafin helps platforms extend financial services to small businesses that are underserved by <\/span><span data-preserver-spaces=\"true\">bank<\/span><span data-preserver-spaces=\"true\"> and incumbent methods<\/span><span data-preserver-spaces=\"true\">, according to the release<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cAt Parafin, we\u2019ve worked tirelessly to construct our entire company \u2014 from our products and teams to our processes \u2014 to solve this problem,\u201d Parafin CEO and Co-Founder <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.linkedin.com\/in\/sahill-poddar-57302461\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Sahill Poddar<\/span><\/a><span data-preserver-spaces=\"true\"> said in the release. \u201cFor example, our machine learning-based risk models train on millions of small business performance data to determine eligibility, offers <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> pricing as opposed to relying on credit scores or requiring personal guarantees.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Parafin\u2019s infrastructure provides a single integration that allows platforms to offer their small business sellers capital, spend management <\/span><span data-preserver-spaces=\"true\">and savings tools, according to the release<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These<\/span><span data-preserver-spaces=\"true\"> services offer customized financial solutions to businesses based on real-time performance data<\/span><span data-preserver-spaces=\"true\">, the release said<\/span><span data-preserver-spaces=\"true\">.<\/span><\/p>\n<p><a class=\"editor-rtfLink\" href=\"https:\/\/www.linkedin.com\/in\/hans-tung\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Hans Tung<\/span><\/a><span data-preserver-spaces=\"true\">, managing partner at <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.notablecap.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Notable Capital<\/span><\/a><span data-preserver-spaces=\"true\">, which led the funding round, said in the release that Parafin has a \u201cdifferentiated approach to solving small business financing at scale through strategic partnerships with the world\u2019s largest platforms.\u201d<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">\u201cThe team has executed flawlessly in building enterprise-grade infrastructure for marketplaces like DoorDash, Walmart <\/span><span data-preserver-spaces=\"true\">and<\/span><span data-preserver-spaces=\"true\"> Amazon, as well as their small and medium business merchants,\u201d Tung said.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Parafin<\/span><span data-preserver-spaces=\"true\"> said in September that it began offering <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.pymnts.com\/loans\/2024\/parafin-begins-offering-financing-to-walmart-marketplace-sellers\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">finance<\/span><\/a><span data-preserver-spaces=\"true\"> to <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/marketplace.walmart.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Walmart Marketplace<\/span><\/a><span data-preserver-spaces=\"true\"> sellers through the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/marketplace.walmart.com\/walmart-marketplace-capital\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Walmart Marketplace Capital<\/span><\/a><span data-preserver-spaces=\"true\"> program.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Parafin said <\/span><span data-preserver-spaces=\"true\">at the time<\/span><span data-preserver-spaces=\"true\"> that the Capital by Parafin program offers funding with one fixed capital fee, no interest or late fees, payments based on a percentage of the seller\u2019s sales, and repayment periods of up to nine months.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The company was founded in 2020 and raised $60 million in an August 2022 funding round<\/span><span data-preserver-spaces=\"true\">, saying<\/span><span data-preserver-spaces=\"true\"> it wanted to help platforms offer small businesses the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.pymnts.com\/news\/investment-tracker\/2022\/smb-fundraising-fintech-parafin-raises-60m\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">financial services<\/span><\/a><span data-preserver-spaces=\"true\"> they need.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Parafin<\/span><span data-preserver-spaces=\"true\"> said in its Tuesday press release that it <\/span><span data-preserver-spaces=\"true\">has<\/span><span data-preserver-spaces=\"true\"> grown <\/span><span data-preserver-spaces=\"true\">volumes<\/span><span data-preserver-spaces=\"true\"> fourfold since its Series B round, expects to reach profitability within six months, and now funds nearly $1 billion annually for tens of thousands of businesses in the U.S. and Canada.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Parafin has raised $100 million in a Series C funding round to grow its embedded finance infrastructure that powers financial services for marketplaces, vertical software-as-a-service (SaaS) providers and payment platforms. The company will use the new capital to scale its existing products, ship new ones and expand into new geographies, Parafin said in a Tuesday […]<\/p>\n","protected":false},"author":1,"featured_media":2389690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11434],"tags":[4055,9617,4403,63116,9206,66588,13500,133069,160763,4069,4539,5299,10835],"class_list":["post-2389029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-payments-innovation","tag-b2b","tag-b2b-payments","tag-commercial-payments","tag-embedded-finance","tag-news","tag-parafin","tag-payments-infrastructure","tag-pymnts-news","tag-sahill-poddar","tag-small-business","tag-smbs","tag-whats-hot","tag-whats-hot-in-b2b"],"acf":{"suggested_titles":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO 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