American Eagle Outfitters (AE) is introducing an augmented reality (AR) shopping tool on Snapchat as part of its spring 2021 Jeans Are Forever campaign, according to a press release on Friday (Feb. 26).
“Great jeans are always in style, and our American Eagle product teams are focused on the continuous development of new fabrics, fits and washes to provide quality and comfort — delivering the best in jeans innovation,” said Jennifer Foyle, chief creative officer of AE and global brand president of the company’s Aerie unit. She added that the company’s campaign “is meant to uplift our customers and radiate good vibes — encouraging a true sense of optimism, especially now.”
Chase Stokes and Madison Bailey, actors in the Netflix teen drama Outer Banks, will headline the Jeans Are Forever campaign. Foyle said the two young actors “represent our customers and play up their true personalities in a candid way that felt real to who they are on- and off-screen.”
The company will launch its AR Jeans Guide for Snapchat in the spring, which will feature denim looks for men and women. The “first-of-its-kind two multi-URL 3D shoppable jeans lenses” will give users the ability to see a variety of AE jeans in augmented reality using the world-facing camera, according to the release. Using digital and analog technology, the campaign was photographed with a mix of cameras, including Polaroid, 16mm, Super 8, iPhones and others. In addition to headlining the campaign, Stokes and Bailey are also credited as photographers.
American Eagle, which trades on the New York Stock Exchange under the ticker AOE, has been an apparel retailer for men and women since 1977.
Social shopping has become the latest online shopping trend, propelled by the pandemic’s lockdowns and social distancing. Walmart teamed up with TikTok to launch shoppable product offerings within the app’s chat window.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More