Apple Pay is starring in a new commercial from Chase Bank which features the indie band Bleachers.
The spot was developed by the ad agency Saatchi & Saatchi, and pictures the band members roaming the Los Angeles area before a performance and making purchases with their Chase Freedom credit cards using the Apple Pay platform.
Chase Chief Brand Officer Susan Canavari said, “We’ve been working with Apple for a long time — over a year — on this partnership.” Canavari then went on to say, “We thought about their values as well as ours, and we both focus on our customers.”
Chase wanted to differentiate themselves from other Apple Pay backers and chose to focus on small shops to highlight their small business services. The musicians used Apple Pay to pay for a haircut and to complete a transaction at a music instrument repair shop.
Chase has been known to team up and take on an innovative role when it comes to reaching consumers via sponsorship programs. Recently, Chase collaborated with French DJ and producer David Guetta to give away his new album via iTunes when customers added their Chase credit or debit card to Apple Pay and has previously collaborated with Jay Z and Beyonce for their On the Run tour.
The 90-second Bleacher spot is currently available via YouTube as of today and 30-second spot is set to air on NBC, ABC, Fox, CBS and ESPN during prime time TV shows, sports broadcasts and holiday specials throughout the season.
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