GiniPredict has launched in a bid to help New Zealand and Australia-based businesses access faster, more powerful planning and forecasting capabilities. According to a press release, giniPredict, which integrates with Xero, is an “intuitive, no-code technology that runs on top of familiar software products … and unlocks the patterns hidden in business data.”
According to the release, small to mid-sized businesses (SMBs) will now have more access to the commercial impact of individual variables and will be able to look at the best outcomes, enabling them to prioritize investments and resources.
This technology will be an improvement over the previous ways that companies used artificial intelligence (AI) and machine learning (ML), which required specialized in-house technical capabilities and the deployment of substantial resources, excluding smaller businesses that couldn’t handle the costs. Smaller businesses, according to the release, make up 98.5 percent of Australia’s firms.
“Most financial software focuses on measuring the past,” said Fung Lim, giniPredict’s general manager for Australia and New Zealand. “But growing a profitable, sustainable business is based on understanding the future. giniPredict brings the speed, simplicity and convenience of consumer apps to business forecasting to make better, faster, more informed decisions.”
Lim went on to say that Australia and New Zealand are “at the head of the pack globally when it comes to adopting cloud business technology, and giniPredict effectively gives them access to a data scientist. It plugs straight into Xero and immediately enables non-technical and non-specialist users to model scenarios, explore options and select better commercial futures.”
The digital shift has impacted cash flow, especially for companies that have been dependent on foot traffic during the pandemic. They’ve had to get innovative and do things like cut payroll, while others have embraced more comprehensive digital footprints, with 59 percent of companies saying they got at least some sales online.