First Bankcard, WebstaurantStore Partner On Business Credit Cards

First Bankcard, which is a division of First National Bank of Omaha (FNBO), is working alongside WebstaurantStore and will offer three new credit card options targeting consumers and small businesses, a press release said Thursday (May 6).

Among the cards are the Webstaurant Rewards Visa Card, the Webstaurant Rewards Visa Business Card, and the Restaurant Store Visa Business Card, the release said.

“With the consumer and small business card offerings, we are able to reward our loyal customers with more added benefits than ever before,” said Paige Diehm, director of Financial Reporting, WebstaurantStore. “We are excited to partner with FNBO to lead the industry in customer-focused solutions in the credit card market.”

WebstaurantStore is a privately held online kitchen business working to offer kitchen supplies, commercial-grade equipment and other related products.

The Rewards Visa Card and Rewards Visa Business Card will offer customers rewards for purchases, special financing offers and a bonus of 2,500 points, a value of $25, after their first purchase with the card.

The release says the difference between the two is whether the card will be used to support a business. The Webstaurant Rewards Visa Business Card gives cardholders another 2 percent back per $1 spent on office supplies and gas, along with 1 percent per $1 on other purchases.

The Restaurant Store, an affiliate of the WebstaurantStore and a “premier source for restaurant supplies and equipment,” has 11 locations through the mid-Atlantic region. That card also offers similar rewards and bonuses for cardholders, including 3 percent back per $1 spent at The Restaurant Store.

Noam Wolf, chief executive officer at restaurant industry management company MarketMan, talked to PYMNTS in 2019 about restaurants’ reliance on paper checks, which is often made even more complicated when payment functions occur outside of a back office. That can lead to less visibility.

Restaurants also have particular needs for B2B services, including the need to be able to pay for a portion of an invoice based on the goods they’ve received, rather than paying an entire lump sum.