GoDaddy Launches Payments Processing Solution For SMBs

GoDaddy launched a new feature Tuesday (June 15) that allows its eCommerce customers to manage transactions directly on its business platform, making it easier and faster for businesses to get paid and manage orders.

Both GoDaddy Websites + Marketing customers and Managed WordPress WooCommerce customers can add the solution, called GoDaddy Payments, to their dashboards, according to a press release emailed to PYMNTS.

Businesses can use it to manage orders, billing, refunds and payments. The solution processes all major debit and credit cards — such as Mastercard, Visa and American Express — charging a small fee on each transaction. Funds arrive in the business’ bank account the next day.

The platform was built using Poynt, a tech startup which GoDaddy acquired last December that lets businesses accept payments and sell anywhere.

“GoDaddy is hyper focused on empowering our customers to sell everywhere with a single solution in a seamlessly intuitive experience,” said GoDaddy President of Commerce Osama Bedier. “GoDaddy Payments represents a major step towards centralizing every tool and service a business needs to successfully sell online. Customer feedback has been overwhelmingly positive, and we look forward to accelerating our efforts.”

The solution will also be able to be used for in-person, offline shopping experiences later this year, according to the press release.

Integrated payments are key to competing in the digital age and satisfying customers, Greg Goldfarb, vice president of products and eCommerce at GoDaddy, told PYMNTS in a previous conversation.

“We want to help small businesses up their game so they can offer the same flexibility of larger merchants in a much easier way,” Goldfarb said. “Our goal is to power an experience on a small business’ site that is going to help them win over customers, no matter where that customer is coming from or what they want to do.”

GoDaddy has been busy introducing another major expansion recently, as it teams with Google to allow retailers on its platform to integrate with Google for free, boosting their visibility and reach to customers.