New Coupon App Ranking Shows A Strong Sector Moving At A Good Clip

According to some recent estimates, close to 90 percent of U.S. consumers use coupons. We are aware. And these days, no more running with scissors to clip paper ticket thingies.

Put another way, “We’ll take digital coupons for 800, Alex.”

In this round of coupon “Jeopardy,” PYMNTS’ Provider Ranking of Coupon Apps gives the answers, not Mr. Trebek — who we like to imagine in the hereafter, still holding all the cards.

Not that it takes a celestial game show host to divine the latest ranking. These coupon apps are remarkably resilient, which likely attests their popularity with the smartphone-having masses.

Let’s see just how immovable these scannable savers really are.

The Top 5

At No. 1 once again it’s Groupon, recently grouping up with beauty and wellness appointment app Booksy to streamline finding and booking appointments with salons, spas and the like.

Here’s a big change. The Honey Smart Shopping Assistant inches up one chart position to take No. 2 this cycle.

Pushed down a spot as a result is incredible Ibotta, staying up in the top 3 with relative ease.

Still at No. 4 we find Flipp, which does not flip or flap, but rather stays put this month.

And good for GoodRX keeping that No. 5 spot to itself as it reports a recent jump in subscribers.

It’s understandable on a number of levels, but we can’t stop to unpack it all right now.

The Top 10

Below the Top 5 line it’s much the same lineup as last month, but there is one twist.

First things first, the popular GasBuddy app takes No. 6 once again.

Samey-same for the Rakuten Rewards app, steady at No. 7.

In similar fashion, the Shopkick app likes it at No. 8, so it’s reupping for another cycle.

Now, for something a little different. Did we mention the three-way tie at No. 9? Guess not.

It goes like this: The RetailMeNot app was already present and accounted for when suddenly down drops Receipt Hog falling one spot, and the Coupons.com app reentering. All are now tied for No. 9 in the Provider Ranking of Coupon Apps, but we’ll wait and see what happens.

That unexpected 3-way tie makes room for another entrant, and so we welcome ShopSavvy to the Top 10, coming in at No. 10 this time out. Next time, it’s anybody’s guess.