ModCloth's Data-Driven Approach to Tackling Fraud, Reducing False Positives
Combating fraud is a delicate balancing act for fashion eTailers. If they’re too casual with prevention, fraudsters will strike, but if they’re too stringent, good customers get pushed away. In PYMNTS’ new “
Digital Fraud Tracker®,” done in collaboration with and supported by
PayPal, ModCloth’s Geoff Van Haeren explains how data analysis is striking a balance between predicting good behavior and weeding out the bad.