Churn-Driving Payment Declines Are Subscription Providers’ Top Threat
More than one-quarter of subscribers faced declined payments within the past year, leading many to either abandon their services or switch to competitors. Optimizing Subscription Payments, a PYMNTS and
FlexPay collaboration, surveyed 2,200 U.S. consumers to examine the steps subscription providers can take to keep a lid on churn and keep customers engaged for the long haul.