Crocs is celebrating its Classics Collection with new digital and in-store customer engagement opportunities in a month-long celebration dubbed “Croctober” as the company continues to implement its plans for growth.
The Croctober promotion includes a new global partnership with Bitmoji that will allow users to show off their personal style with a digital Crocs collection and Jibbitz charms on their cartoon-like avatars. Snapchat and Bitmoji users can choose from one of three sets of Jibbitz charms to accessorize their Crocs starting Oct. 13.
The 2021 Classic Collection includes the Classic Clog in 11 colors, the Classic Bleach Dye Clog, Classic Printed Camo Clog and more.
There will also be Crocs Trivia on social media and at some Crocs retail locations.
“We have some of the most incredible fans who want to be an active part of our community and engage with us in a meaningful way, and Croctober is an homage to that,” Heidi Cooley, chief marketing officer at Crocs, said in the company announcement.
Crocs will cap the Croctober celebration Oct. 23 — Croc Day — with a worldwide product debut, though no further details on the drop were available.
Related: Crocs’ Path to $5B in Sales Paved by Digital Growth, Asia Expansion
Crocs executives are aiming for $5 billion in sales by 2026. Half of those sales are expected to come from digital channels, including through Crocs.com and global eCommerce retailers, up from 37% today. That jump is expected to come through Crocs’ expansion in Asia and more personalization opportunities.
“We are highly optimistic that Crocs has a very strong growth potential and are planning for a bold future,” Michelle Poole, president of Crocs Inc., told investors and analysts earlier this month.
In July, the company reported $641 million of revenue in the second quarter, up 93% compared to 2020 and 79% compared to 2019. Crocs is projecting $1.4 billion sales for the entire year.
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