Bike manufacturer Orbea has just made a significant upgrade to its online business-to-business platform, adding a slew of new resources catered specifically for dealers.
The company announced Monday (Feb. 16) the launch of the Orbea Dealer Area, a new section of Orbea’s website, that not only acts as a sales tool, but also offers supply, accounts and other resources just for dealers. The Dealer Area’s offerings include marketing content, maintenance guides, product training, warranty registration and other services for dealers selling Orbea bicycles.
Further, Orbea bike buyers can use the Dealer Area to view current stock supplies and product delivery dates.
According to Orbea USA general manager Gonzalo Garcia de Salazar, the Deal Area is just part of the firm’s focus on B2B services. “We are making daily strides to improve our business-to-business solutions,” he said. “Customer service is very important to our team, and I believe that it was a fantastic sales tool to offer our dealers to make them more effective.”
The bike maker’s website upgrade follows the growing demand for B2B buyers to access quality supplier services online. Orbea might be considered ahead of the game when it comes to strengthening its website; research commissioned by Acquity Group found that many B2B buyers are migrating towards major e-commerce sites like Amazon to make their purchases because supplier websites do not offer sufficient tools to do so.
The study, reports say, found that in 2013 70 percent of B2B buyers made a purchase online, the instance of buyers that spent at least 90 percent of their budget online doubled, and – all-in-all – suppliers that don’t invest in strengthening their digital offerings are losing business to this trend.
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