Uber is collaborating with Bed Bath & Beyond and buybuy BABY on a baby and kids vertical within the Uber Eats app, the latest example of retailers and service providers moving to meet demand in the “bring-it-to-me economy.”
Uber will deliver baby and home products from almost 120 buybuy BABY and more than 750 Bed Bath & Beyond stores. According to PYMNTS research, 52% of consumers have made a retail purchase using an online retail delivery aggregator such as Uber, Instacart and others over the past year.
“We’re thrilled to be able to offer parents and caregivers an easy and convenient way to find everything they need for their families, and have it delivered to their doorsteps,” Uber VP and Global Head of Grocery and New Verticals Raj Beri said in the joint announcement.
“Every parent knows the stress of urgently needing diapers, pacifiers, thermometers and more — and we know that our new baby and kids hub will help to alleviate some of the stress,” he said.
The Uber Eats baby and kids hub features Honest, Yumi, Lalo, Little Spoon, Nyssa and other brands. Uber Eats users can tap “Baby” under search categories or use the baby emoji to find whatever they need.
“This partnership with Uber is a terrific way we are reaching new customers and the fact that buybuy BABY was chosen to help launch Uber’s baby and kids delivery vertical reflects the brand’s leadership in welcoming customers to parenthood,” Bed Bath & Beyond Chief Digital and Interim Chief Brand Officer Rafeh Masood said.
Related: Uber Drives 15-Minute Grocery Delivery in Paris
Last week, Uber expanded its partnership with French grocery chain Carrefour to launch 15-minute grocery delivery service Carrefour Sprint in Paris.
Delivery drivers will shop for groceries at nine small warehouses run by French start-up Cajoo, a Carrefour partner, which has a team of pickers and packers to get the orders ready.
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