As New Subscriber Signups Slow, Disney Launches Intro Streaming Discount

Disney is debuting several new promotions for its inaugural “Disney+ Day” on Nov. 12, 2021, including a subscription for $1.99, according to a Monday (Nov. 8) press release.

This $1.99 deal for Disney+ is a discount from its standard $7.99 per month price, and will apply to both new and returning subscribers, although the deal will only be available through Nov. 14.

The day will also feature both numerous premieres on the Disney+ streaming platform and discounts on shopDisney.com, Funko.com and Target stores around the country.

From Nov. 12 to Nov. 14, subscribers will receive free shipping on the shopDisney.com platform. The deal will include access to “new and exclusive” product releases, including from Disney, Pixar, Star Wars and Marvel.

Additionally, those Disney+ subscribers who also have a valid ticket or pass and theme park reservation on Nov. 12 will enjoy benefits at the company’s global theme parks.

At both Walt Disney World Resort and Disneyland Resort, ticketed subscribers can enter the parks 30 minutes before they open take advantage of free Disney PhotoPass photo downloads in the park.

In addition, several new titles in entertainment will debut on Nov. 12, including “Shang Chi and the Legend of the Ten Rings,” “Jungle Cruise” and “Home Sweet Home Alone,” the remake of the classic film “Home Alone.”

Disney+ reported a slower growth than expected recently, with a gain of just over 2 million subscribers in Q4, with The Wall Street Journal reporting that the total subscribers now was at 118.1 million, instead of over 125 million as expected.

Read more: Subscription Slowdown at Disney+ May Be a Further Signal That Streaming Services Are Losing Their Captive Audiences

PYMNTS writes that as the pandemic lockdown wanes and public life resumes more robustly, this could be evidence of a lifestyle shift. For instance, while Disney had somewhat of a disappointment in streaming, its theme park sales were up 99% as real-world activities regain popularity.

Meanwhile, Netflix added 4.4. million households in the third quarter and hopes to increase that number through its new subscription options and greater original content.

See also: Streaming Wars Heat Up as Consumers Do the Math on Subscription Services