BNPL’s Future in Digital Banking, Rue Gilt Works on Serving Customers, the Future of Digital Luxury

By  |  November 16, 2021
 | 
Retail Luxury Commerce

The direct-to-consumer model is fueling the future of digital sales. Plus, buy now, pay later providers envision themselves as tech-fueled digital banks, and Rue Gilt says today’s customers are underserved by discount retail options.

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    data

    Data:

    80%; 40%: Share of Rue Gilt’s one million active buyers who are female and between 18-44, respectively.

    72%: Share of Rue Gilt’s active buyers who visit its apps or website at least quarterly.

    39%: Growth of online luxury purchases in both April and May of 2020.

    25%: Portion of total luxury purchases expected to be made online by 2025.

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    14%: Share of online shoppers who paid for internet purchases via BNPL at least once in the past 12 months.


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