Today in Data: The Power of Eye Tracking, BNPL’s Second Chance and Digital Spinoffs in Fashion

By  |  December 23, 2021
 | 
buy now pay later

Buy now, pay later (BNPL) gives those with spotty credit histories a second chance. Plus, digital spinoffs are becoming increasingly popular across the fashion landscape, and retailers must figure out a way to implement eye-tracking technology in a way that benefits customers.

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    Today in Data

    Data: 

    4%: Average price drop of Nordstrom products

    35%: Drop in Nordstrom’s stock price because of low inventory

    3,500; 2,500: Number of companies and research institutions, respectively, using eye tracking

    96%: Accuracy rate of eye-tracking technology

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    25%: Share of Americans making $50K to $100K+ who have credit troubles


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