Credit Unions Turn to Data to Compete Head-to-Head with FinTechs
Credit unions are getting their FinTech mojo by using data to personalize the member experience. In the Credit Union Tracker, a PYMNTS and PSCU collaboration, Clearview Federal Credit Union’s Bill Snider explains how member data is helping CUs keep the high-tech/high-touch balance that keeps members from looking elsewhere for banking services.